Logo and packaging design.
This design aims to clearly demonstrate the superior quality of this range of healthier ice creams from Northern Israel. The simplicity and sharpness of the design conveys sophistication while the imagery of ingredients also shows a strong emphasis on taste and pleasure. The use of utensils such as blades is intended to depict the personal involvement of food specialists in the product, as distinct from commercial processes.
(In collaboration with Dekel J. Maimon)