wine packaging design


Art Direction   Packaging Design   Visual Identity

The dramatic backdrop of the southern Judean Hills, between the mountains and the desert, was the project’s starting point for the Drimia Winery visual identity. With a mineral-based color palette, the historic weight and natural richness of the region, we had everything we needed to tell a compelling visual story while conveying an understated elegance befitting a premium wine.

Ultimately, the iconic outline of the D is the brand’s visual pillar, both drawing from the winery’s name, the latin name of a local geophyte, symbolic of the eternal nature of the Israeli essence, and also suggestive of the flower’s bulbous shape.

Project credits:

Art Direction: Dov Kroll

Brand Identity: Dov Kroll in collaboration with Dekel Maimon

Brand Naming & Strategy: Sharon Gesthalter

Photography: Yasmin & Arye Photographers – Studio Ya