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FRÉ is an innovative skincare brand that speaks fashion. With a name that already alludes to freshness, I was tasked to develop a comprehensive visual identity that walks that fine line — injecting a touch of dynamic lifestyle, and an instantaneous sense of wellbeing.
With a focus on a fresh pastel color palette, minimalist aesthetic and a confident logotype, I have been fortunate to accompany the brand from its early stages all the way to the shelves of Macy’s and The Grove.
Brand Identity: Dov Kroll in collaboration with Dekel Maimon
Packshot Photography: Yasmin & Arye Photographers – Studio Ya
Art Direction: Jennifer Amouyal, Dov Kroll
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