cosmetics branding and packaging design


Art Direction   Packaging Design   Visual Identity

FRÉ is an innovative skincare brand that speaks fashion. With a name that already alludes to freshness, I was tasked to develop a comprehensive visual identity that walks that fine line — injecting a touch of dynamic lifestyle, and an instantaneous sense of wellbeing. 

With a focus on a fresh pastel color palette, minimalist aesthetic and a confident logotype, I have been fortunate to accompany the brand from its early stages all the way to the shelves of Macy’s and The Grove.

Project credits:

Brand Identity: Dov Kroll in collaboration with Dekel Maimon

Packshot Photography: Yasmin & Arye Photographers – Studio Ya

Art Direction: Jennifer Amouyal, Dov Kroll