FRÉ is an innovative skincare brand that speaks fashion. After having already developed a comprehensive visual identity for the brand, I was commissioned to create a limited edition holiday gift box set. For the project, I teamed up with London-based illustrator Marylou Faure and embarked on a playful journey that injected some holiday spirit and took the brand one step further.
We maintained the brand’s gentle minimalist graphic treatment, but with a complimentary color palette and Marylou’s illustrations, we provided a creative and festive touch to the project.
Creative Direction: Dov Kroll
Packaging Design: Dov Kroll
Illustration: Marylou Faure
Packshot Photography: Yasmin & Arye Photographers – Studio Ya
Art Direction: Jennifer Amouyal
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