Gift box by FRÉ

Creative Direction   Packaging Design

FRÉ is an innovative skincare brand that speaks fashion. After having already developed a comprehensive visual identity for the brand, I was commissioned to create a limited edition holiday gift box set. For the project, I teamed up with London-based illustrator Marylou Faure and embarked on a playful journey that injected some holiday spirit and took the brand one step further.
We maintained the brand’s gentle minimalist graphic treatment, but with a complimentary color palette and Marylou’s illustrations, we provided a creative and festive touch to the project.

Project credits:

Creative Direction: Dov Kroll

Packaging Design: Dov Kroll

Illustration: Marylou Faure

Packshot Photography: Yasmin & Arye Photographers – Studio Ya

Art Direction: Jennifer Amouyal