cannabis branding and package design


Packaging Design   Visual Identity

Seven is the next generation of medical-grade cannabis. Grown and cultivated by the Medocann Group, a 4th generation of horti-culturists, in a state-of-the-art facility on the family’s estate in Israel.

I created a visual identity inspired by both the company’s own ethos of converging high-tech, ag-tech and pharma-tech, as well as by the understanding that a sleek, modern aesthetic is the most effective way to stand out in a highly competitive landscape where trust and quality are the most valuable assets for such a highly personal brand.

Project credits:

Brand Identity: Anna Geselev & Dov Kroll

Art Direction: Anna Geselev & Dov Kroll

Photography: Yasmin & Arye Photographers – Studio Ya