Neta Winery

Packaging Design   Visual Identity

It’s always a creative challenge to introduce a new member to the family. More so when it comes to wine, and especially to such an established company as the Karmei Yosef vineyard and its established, and highly recognized Bravdo brand. With a playful and fresh identity, Neta is the naughty new kid on the block, but still evident that she comes from a good family. Driven by the tension between elegant typography and an iconic illustration, Neta stands proud; whether on the shelf or on the tabletop — exuding joy, freedom and a hint of nostalgia.


Project credits:

Brand Identity: Dov Kroll in collaboration with Hagar Erez

Illustration: Ruth Gwily

Brand Naming: Sharon Gesthalter

Brand Strategy: Tomer & Orna Bakalash

Photography: Uri Grun