Visual Identity   Web Design

The PSC Group is a global investment firm known for its pioneering work in the cannabis industry. I created a visual identity that revolves around the group’s core values of People, Science, and Creation. With an elegant circular monogram and a minimalist aesthetic, the brand effortlessly conveys trust and stability; vital ingredients when it comes to being leading advocates for the cannabis industry — but also a certain softness and creativity aimed at transcending the industry they operate in.

The unconventional color scheme provides a smart contrast to the authoritative monogram, creating both an interesting tension, as well as conveying the brand’s higher purpose.

Project credits:

Brand Identity: Dov Kroll in collaboration with Hagar Erez

Packshot Photography: Yasmin & Arye Photographers – Studio Ya