RAZ

For the visual identity of Gvaot Winery’s super-premium blend, I adopted the less-is-more design approach, developing a minimalist aesthetic to intentionally not draw any attention away from the product itself.

The new visual identity, with a sleek and confident subtext, highlighted by the elegant metallic foil and clean typography, conveys the winery’s heritage and profound winemaking knowledge of its founder, Dr. Shivi Drori, an international expert in the field of ancient vine varieties.